How to Find Microsoft Ads Custom Conversions ?

When working with Microsoft Ads data, you can track your custom conversions by using the right dimensions and metrics.

Step 1: Use the correct fields

• Dimension: Goal

• Metrics:

  • Conversions

  • All Revenue

These fields allow you to see the number of conversions and the total revenue of each custom goal.

Step 2: Choose how to view conversions

You have two options to analyze specific conversions:

1. Include the Goal in your query

   • This will display all conversions by goal name, so you can compare them directly.

2. Apply a filter on Goal

   • This lets you keep only the conversion(s) you are interested in (for example, “Purchase” or “Signup”).

Example use case

If you want to see the total purchase conversions by campaign:

• Add Campaign Name as a dimension.

• Add Conversions and All Revenue as metrics.

• Filter by Goal = Purchase.

This way, you will get clean insights on the exact goal you want to track.