When analyzing Instagram Reels data through Catchr, it’s important to understand that Instagram handles Reels metrics differently from other post types.
You can identify whether a media item is a Reel by checking the field Media Product Type.
If the value is "REELS", the media is a Reel post.
Other values may include "FEED", "STORY", or "IGTV".
Unlike standard Instagram posts, Reels views are not included in the “Media Views” metric.
Instead, Instagram reports Reels visibility through the Media Reach metric.
If you are trying to measure how many unique users have seen a Reel, you should refer to Media Reach instead of Media Views.
Instagram provides several specific metrics to analyze Reels performance. Here are the key ones supported by Catchr:
Metric Name
Description
Reels Plays | The total number of times the Reel was played. |
Reels Replays | The number of times viewers rewatched the Reel after the first play. |
Reels Initial Plays | The number of first-time plays for the Reel. |
Reels Shares | The total number of times the Reel was shared. |
Reels Total Interactions | The total engagement count, including likes, comments, and shares. |
Reels Average Watch Time | The average amount of time users spent watching the Reel. |
Reels Total Time | The cumulative total time all users spent watching the Reel. |
TipWhen creating dashboards or reports, filter your data to Media Product Type = REELS to get accurate Reels-specific metrics.
Combining Reels Reach and Reels Plays gives a complete view of how many people saw and interacted with your Reels content.
