In Catchr, an account is the specific data source you connect to retrieve, synchronize, and analyze information from external platforms. Because each platform organizes its data differently, the definition of an "account" varies depending on the type of service.
For advertising tools, an account is the entity that contains the ad campaigns and reporting data.
Facebook Ads → A Facebook Ads account
Google Ads → A Google Ads account (MCC is not an account)
Microsoft Ads → An Ads account
TikTok Ads → A TikTok Ads account
LinkedIn Ads → A LinkedIn Ads account
Pinterest Ads → A Pinterest Ads account
For social platforms, an account is generally a page or profile.
Facebook Pages → A Facebook Page
Instagram → An Instagram profile
TikTok → A TikTok profile
YouTube → A YouTube channel
Twitter / X → An X profile
Google My Business → A business Location
LinkedIn → a Company page
For analytics platforms, the account is the unit where data is structured.
Google Analytics 4 → A GA4 Property
Search Console → A Search Console Property
In CRM tools, an account typically refers to the CRM workspace or environment holding customer and sales data.
HubSpot → A HubSpot portal
Pipedrive → A Pipedrive company account
Here, an account corresponds to the workspace where campaigns and automation data live.
Mailchimp → A Mailchimp account
Brevo (ex Sendinblue) → A Brevo account
Klaviyo → A Klaviyo workspace
For finance tools, the account is the entity that contains financial metrics.
Stripe → A Stripe account
Shopify → A Shopify store
WooCommerce → A WooCommerce store (if you have multiple stores per language, each store is an account).