Articles on: Facebook Pages

About Followers and Fans

There is only one metric available for Followers:
Followers Count: This returns the total number of followers, regardless of the selected time period.

To track follower growth by day, week, or month, you'll need to use Google Sheets. Import the total follower count each day into a Google Sheet, then connect that sheet to Looker Studio for further analysis.

For Fans, there are several metrics:
Fan Count: This returns the total number of Fans, regardless of the selected period. For the new Page experience, it returns the Followers Count. For Global Pages, it provides the total count for all Pages under the brand.
Page Fans: The total number of people who have liked your Page.
Page Fans Add: The total number of new people who have liked your Page during the selected period (can be broken down by date).
Page Fans Remove: The total number of people who have unliked your Page during the selected period (can be broken down by date).

Updated on: 08/10/2024

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