How to connect to Looker Studio ?

Step 1: Create an Amazon Ads Source on Catchr

First, create an Amazon Ads source on Catchr. Follow this tutorial to add your new source: Create a source on Catchr.

Step 2: Install the Connector

Open Looker Studio and log in with your Google account.
On the Home page, click the Create button in the top-left corner.
Select Data Source.
In the search bar, type "Catchr".
Click on the Amazon Ads connector and press Authorize.

Note:

Unlike other integrations, the Amazon Ads integration is not live. After adding a source, please wait a few hours for the initial data synchronization to complete before proceeding to the next step.

Step 3: Authenticate Your Amazon Ads Account

If you did not add a source on Catchr in Step 1, you will be prompted to do it here:
Grant the connector permission to access your Amazon Ads data.
This will link your Amazon Ads account to Looker Studio via the Catchr connector.

Step 4: Configure Your Data Source

After authentication, select the Amazon Ads account you want to pull data from (if you manage multiple accounts).
There aren’t any special configurations for Amazon Ads data (e.g., attribution models).
If you want to use the default template, leave the checkbox "Use default template" checked.
Click Connect to create your data source.

Step 5: Review Data Source Fields

You'll now see the list of available fields for Amazon Ads. Here, you can:
Modify field types (e.g., set a field as currency, percentage, etc.).
You can return to this section later to make further modifications if needed.

Step 6: Create Your Report

Once connected, click Create Report in Looker Studio.
If you didn’t use the template, you’ll see a blank report page. If you used the template, you can add a new page by clicking the page number in the top menu, then selecting Add a page at the bottom right.
Start by clicking Add a Chart and selecting your preferred chart type (e.g., time series, bar chart).
Choose the metrics and dimensions you wish to display in each chart (e.g., impressions, clicks, sales).
Continue adding multiple charts to visualize various aspects of your Amazon Ads performance.

Step 7: Customize Your Report

Date Range Filters: Add a date range filter to allow users to select specific time periods.
Custom Calculations: You can create calculated metrics (e.g., ROAS, cost per click) directly in Looker Studio.
Blending Data: If you want to compare Amazon Ads data with other platforms (e.g., Google Ads, Meta Ads), use the data blending feature.

To share the report, click the Share button in the top right corner and enter the email addresses of recipients.
You can also schedule the report to be sent periodically (e.g., weekly or monthly) by setting up email delivery under File > Schedule email delivery.

Updated on: 28/10/2024

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