Articles on: Meta Ads

Results column in Meta Ads

In the Meta Ads manager, all results are aggregated in one column called Results. This column contains the values of different objectives.

The Meta Ads API does not have a field Result that you can use to have an equivalent of the Result column in Meta Ads.

Each goal has its own metrics.
For example, if your goal is to complete the registration form, you want to use the "Competed Registration" metrics.
If you are tracking all leads from Facebook, you want to use "All on-Facebook Leads".

If you're having trouble finding the right metrics, don't hesitate to reach out to us via the Chat. Our team is here to assist you in locating the appropriate metrics.

Updated on: 12/09/2024

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